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29 April 2019

Horse

by Alice May


Salvatore Ganacci: “Horse” - 2 mins 46s

For those of you who haven't heard of him, Salvatore Ganacci is a Bosnian-born Swedish EDM DJ who likes to mix things up in a way that extends well beyond his turntables. Sending up the whole onstage froideur of his ilk, Ganacci's presence is as immensely entertaining as his music itself. This promo by Vedran Rupic for 'Horse' tells you all you need to know.

One by one, a parade of random folk and animals are presented to us in time to the (very) hypnotic beat. The animals' heads serve as unusual drums. Poor animals! But then a sleek-haired blond god in a white shell suit telepathically hears their suffering and gets in his car - a giant shoe - and rights all the wrongs.

We don't even know where to start in terms of dissecting this. Let's just say it has that weird vibe only east European and Russian promos tend to have in which taste goes out the window and is somehow all the better for it.


Cinematographer: Lionel Cabrera
Gaffer: Pedro Nair
Set Design: Mariana Monteiro
Wardrobe: Joana Veloso
Service Co Prod: Filipa Soares
VFX: Derek Henriques
Compositor: Ulf Lunden

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