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10 December 2018

Walking tour.

by Andrew MacGregor

Roe & Co: “Blended” - 54s

Old souls and new spirits abound in this spoken word piece for Irish whiskey makers Roe & Co, as the brand rally Dublin's hip young drinkers and creators. Narrated by a wandering poet, the ad offers a grainy tour of the capital's numerous studios, workshops, and printers, which neatly emphasises the brand's hands-on philosophy.

Director Stevie Russell has provided it with a beautiful aesthetic which perfectly complements a sweetly-delivered script which is a cut above the kind of fare which is usually passed off as poetry in advertising.

Film Production: Russell Curran Ⓟ Ⓦ
Director: Stevie Russell Ⓟ Ⓦ

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