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16 November 2018

Shake it out.

by Andrew MacGregor


River Island: “Move To Your Own Beat” - 76s

High street fashion chain River Island offer a typically chic spin on the Christmas dance with this nimble ad from director Hanna Besirevic. Flitting between a music promo-esque studio and a deconstructed living room, the brand subject their festive party wear to a thorough workout.

Whether the advertised threads are to your taste or not, one cannot argue with the energy on display. Besirevic lets her young cast work up their appetite for Christmas dinner with a tightly choreographed routine - one which may lead over-ambitious punters to pull a muscle, let alone a festive admirer.


Film Production: Acne Ⓟ Ⓦ
Director: Hanna Beširević ♀ Ⓟ Ⓦ
Producer: Fraser Jamieson
Executive Producer: Ben Clark
Cinematographer: Benjamin Wearing Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Oian Arteta
Editor: Ellie Johnson ♀ Ⓟ Ⓦ @ tenthree Ⓟ Ⓦ
VFX: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Ruth Wardell ♀ Ⓟ Ⓦ @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: James Clark @ Clearcut Sound
Composer: Paola Decanini

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