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11 July 2019


by Andrew MacGregor

Ritual: “Using” - 3 mins 30s

US model and musician Cailin Russo graduates from her early appearances in Justin Bieber videos to this Sophia Ray-directed probe into social media addiction. Accompanied by Ritual's latest track 'Using', the promo sees Russo - herself a prolific Instagrammer - experience the dizzying highs and startling lows of life on a smartphone screen.

While this subject has been tackled numerous times lately, Ray and her crew manage to craft their own distinct world of profile alerts, like-induced hedonism, and bleeding eyes. Even if the track itself is pedestrian electronic fare, it doesn't detract from a compelling piece of self-inflicted body horror.

Commissioner: Laura Clayton
Film Production: Partizan Ⓟ Ⓦ
Director: Sophia Ray ♀ Ⓟ Ⓦ
Producer: Mayling Wong
Executive Producer: Jenny Beckett
Cinematographer: Alexandre Jamin
Editor: James Demetriou
Post Production: Chloe Ensor
VFX: Leanne Pletersky @ Glassworks Ⓟ Ⓦ
Colourist: Jonny Thorpe

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