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2 January 2018

Who stairs wins.

by Jason Stone

Rightmove: “Life Steps” - 60s

We all have our Everest and for poor Graham it's the stairs in the family home. And as he's perpetually being summoned by his wife, he faces their grim 'north face' more often than he'd care to.

This is Fold7's debut work for Rightmove and it uses a couple of clever tricks to secure your attention... one of which will lead to complaints. Firstly, it makes you wonder if it's going to be a surprisingly upbeat commercial for Stannah's range of stairlifts and, secondly, it momentarily makes it look as though Graham kept shuffling in an upward direction until he reached the Pearly Gates.

This 'gulp' moment is underlined by the decision to fade out Sam & Dave's 'Hold On' just as the elderly protagonist disappears into the ether. The arrival of a new family reminds us of life's circular nature - but our fears were, after all, unfounded. Graham is not dead, he's just moved into a bungalow where he will remain his wife's errand boy until the merciful release that awaits us all.

Creative Agency: Fold7 Ⓟ Ⓦ
ECD: Ryan Newey
Creative: Ryan Newey / Lucy Aston ♀ Ⓟ Ⓦ
Agency Producer: Ben Catford
Film Production: Outsider Ⓟ Ⓦ
Director: DOM&NIC Ⓟ Ⓦ
Producer: John Madsen
Cinematographer: Alex Barber
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Music Supervision: theodore Ⓟ Ⓦ
Music: Hold On - Sam & Dave

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.