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11 December 2018

Hear for you.

by Andrew MacGregor

Rewe: “Gesture” - 62s

Following Huawei's recent festive heart-warmer, German supermarket chain Rewe are the latest brand to put hearing loss at the centre of their 2018 Christmas campaign as a girl takes a crash course in sign language.

Initially, the audience is unclear whether this is for her benefit or someone else's but furtive glances at a local boy give us a big clue. Hands fluent, the protagonist's efforts ultimately lead to a playdate with a difference.

While the supermarket themselves play a relatively minor role, the protagonist's gesture is nonetheless well-drawn and should resonate with anyone who's gone above and beyond for someone they care about.

Director: Liz Murphy ♀ Ⓟ Ⓦ (Nice Shirt Films Ⓟ Ⓦ)
Cinematographer: Kasper Wind
Colourist: Toby Tomkins @ Cheat

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