DAVID reviews

28 March 2017

Renault: Calm before the storm.

by Andrew MacGregor

Renault: “Enter the Zone” - 1 min 37s

Park Village's Thibaut Grevet taps into the racing mindset with this arresting Renault film. We've rarely seen the marque's high-performance division advertised, but this brings us up to speed.

Anticipation builds through rhythmic humming and close-ups of the driver and his crew. These quiet moments make the eventual explosion all the more effective. Brief glimpses of snarling dogs and colliding helmets only enhance the physicality.

The tone evokes Grevet's short film charting the Coste motocross family. While Renault's consumer-focused advertising is hit-or-miss, the brand's sporting wing comes across as a formidable proposition. A potent look at life in top gear.

Director's Agent: ENID London
Producer: Alexandra Funada
1st AD: Jacques Eberhard
Cinematography: Romain Alary
Editor: Maxime Pozzi-Garcia
Colourist: Jason Wallis @ Electric Theatre Collective Ⓦ
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