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28 May 2020

Generation Generate

by Syd Briscoe


Red Bull: “Spark” - 6 mins 54s

Red Bull ads normally swing between scrappy animation and high-octane adrenaline rushes, so this sci-fi short courtesy of director Mike Fisher is a welcome change of pace. The film focuses on 'conductors' - people with an implant which allows them to generate tremendous amounts of energy by experiencing strong emotions.

While the dance-off ending feels like a cop-out, everything leading up to it is intriguingly executed. With users able to choose between generating via positive or negative emotions (think ‘Monsters Inc.’, but for people), it's a thought-provoking look at the concept of energy itself. Stronger than a caffeine kick, at least.


Film Production: MPC Creative Ⓟ Ⓦ
Cinematographer: Phil Arntz
Production Designer: Byron Broadbent
Art Department: Joe Beaver
Costume Design: Daisy Jane Turner
Post Production: MPC Ⓟ Ⓦ
Colourist: Yoomin Lee ♀ Ⓟ Ⓦ @ MPC Ⓟ Ⓦ
Sound Designer: Jon Last
Composer: Toby Knowles
Casting: Claire Curry

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