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5 February 2020

Lone wolves.

by Andrew MacGregor

Rapha: “Women 2020” - 1 min 51s

All-female cycling team Canyon-SRAM discuss life on the road in this attractively mounted Rapha commercial. Unlike most cycling ads, director Paola Morabito’s film allows the cast to shoot the breeze and enjoy some well-earned R&R.

It gives the likes of Ella Harris, Lisa Klein, and siblings Alice and Hannah Barnes the chance to explain what road bicycle racing means to them, and muse on the importance of treating each other not just as teammates, but as sisters.

Morabito and DP Beatriz Sastre’s crisp visuals, meanwhile, prove the team have one of the most scenic workplaces in the world. Naturally, it’s the advertised kit supplier’s job to make sure Canyon-SRAM make the most of it.

Clunky talk of “life-loving, true-hearted, empowered, wise, and roving wolves” on two wheels threatens to throw the ad off-balance, but the team’s willingness to let their guard down provides both light relief and a steely finale.

Film Production: Knucklehead Ⓟ Ⓦ
Director: Paola Morabito ♀ Ⓟ Ⓦ
Producer: Ore Okonedo
Executive Producer: Matthew Brown
Production Services: Dani Ojeda
Cinematographer: Beatriz Sastre
Post Production: Big Buoy Ⓟ Ⓦ
Sound Designer: Gurdeep Singh @ Big Kahuna

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