Ram Trucks: “Can't Remember” - 90s
This self-aware Ram Trucks commercial sees a couple of twenty-first-century cowboys discuss the big game - specifically, the iconic and memorable ads which have been aired during it over the years.
The pair's subdued conversation is nicely drawn, as they note "dogs and babies" are surefire crowd-pleasers while also referencing particular commercials - but, significantly - not the brands attached to them.
Even big-budget ads that don't show the product earn a wry nod, as the camera ultimately pulls back to show the advertised truck in all its glory. A self-referential comeback after last year's Martin Luther King debacle.