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4 June 2019

Wingin' it

by Andrew MacGregor

Purdey's: “Hummingbirds” - 30s

This 30" ad sees Purdey's dispense with the services of Idris Elba in favour of some impressively rendered hummingbirds, as the posh energy drink reinforce their organic credentials. As punters chase a more health-conscious buzz, we're told that Purdey's packs enough fruit juice, botanicals, and B vitamins to have one darting around like, well, a hummingbird.

It's an admirable piece of craft via Framestore and one that takes the brand's proposition and enhances it beautifully. Blue-green plumage shimmers and wings flap at a stunning rate before the product itself takes centre stage. If only their rivals at Red Bull hadn't nabbed that "gives you wings" slogan first...

Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: Tony Hector
Creative: Dominic Valerio / Sam Ledbury / Sam Ledbury
Account Director: Jonathan Craven
Account Executive: Sophie Swift
Business Team: Ed Maxwell
Senior Planner: Charlotte Marks
Agency Producer: Georgia Tomi
Ass't Prod (Agency): Rosie Good
Film Production: Framestore Pictures Ⓟ Ⓦ
Director: Murray Butler
Producer: Emma Cook
Sound Design: Wave Ⓟ Ⓦ

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