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7 July 2016

Repurposing some Old Spice for a good cause.

by Jason Stone


Project Everyone: “Wannabe” - 85s

It's twenty years since The Spice Girls recorded one of the most emblematic songs of the 1990s and - in so doing - added the term 'Girl Power' to the vernacular. The song provides the perfect vehicle for a new international movement pressing for positive change when it comes to discrimination against women and girls across the world.

M J Delaney has recreated the iconic 1996 promo for the song 'Wannabe' using a variety of stars from across the planet including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.

Delaney has recreated the terrific energy of the original promo... and then some. The international nature of the stars and the locations where this was filmed underlines the importance and global reach of the cause.

While there is still a great deal that's need doing to achieve anything approaching parity for women in the UK and in other so-called Western countries, it's in the developing world that the most egregious discrimination often occurs and Project Everyone's global ambitions are beautifully reflected by this upbeat and inclusive call to arms.


Creative: Vix Jagger
Film Production: Moxie Pictures Ⓟ Ⓦ
Director: M J Delaney ♀ Ⓟ Ⓦ (Merman Ⓟ Ⓦ)
Producer: Lucy Tate
Executive Producer: Dawn Laren
Cinematographer: Leo Bund
Production Designer: Soraya Gilanni
Wardrobe: Patricia Williams
Editor: Sarah Iben @ Final Cut Ⓟ Ⓦ
VFX: Jack Stone (2D Lead) @ MPC Ⓟ Ⓦ
Sound Designer: Martin Leitner (Engineer) / Lucy Rogoff (Producer) @ Wave Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.