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20 July 2018

Powerade - Always Forward

by Andrew MacGregor

Powerade: “Always Forward” - 60s

Slowpokes need not apply in this World Cup outing for Powerade. Aptly scored by Jamie N Commons's ‘Let's Do It Till We Get It Right', the ad depicts various players as they run, sprint, and dive (not the Neymar kind) on the training pitch. The isotonic drink insist forward is the only direction that matters… though that may leave teams vulnerable at the back.

Film Production: Caviar Ⓟ Ⓦ
Director: Jordan Bahat Ⓟ Ⓦ
Director's Agent: OB Management Ⓟ Ⓦ
Producer: R Stephan Mohammed
1st AD: Brady Sloan
Executive Producer: Kim Dellara
Cinematographer: Andrew Wheeler / Alejandro Martinez
VFX: Carlos Aldana
Grade: The Mill Ⓟ Ⓦ
Music: Let's Do It Till We Get It Right - Jamie N Commons

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