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12 February 2020

Burger me!

by Jason Stone

Postmates: “Burgers” - 30s

There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve. All it needs you to know is that you want a burger! And, regardless of your dietary preferences, you are extremely likely to find yourself hankering for one while watching this commercial for an American food delivery service. (And, thanks to the proliferation of vegan options, there should be no exceptions to this!)

After picturing one gravity-defying burger moving in his direction, the protagonist is lost in his fantasy. Suddenly he is faced by a plethora of burgers swimming through the air, each heightening his appetite to a new peak. When burgers collide, they softly squash each other in a fashion which is comical without undermining our desire to eat them, making this a perfect illustration of the enduring effectiveness of the 30" TV commercial.

Director: The Sacred Egg Ⓟ Ⓦ (Riff Raff Films Ⓟ Ⓦ)
1st AD: Chris Kelly
Production Services: Papaya Films Ⓟ Ⓦ
Cinematographer: Alex Barber
Production Designer: Mark Connell
Editor: Sam Bould Ⓦ @ Cut+Run Ⓟ Ⓦ
Film Lab: Riff Raff Films Ⓟ Ⓦ
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ
Music: Rob Make it Fast, Make it Slow

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.