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27 March 2019

Firm & Strong

by Andrew MacGregor

Popcaan: “Firm & Strong” - 5 mins 19s

Jamaican singer Popcaan embarks on a tour of his homeland in this black-and-white promo, as Andrae Sutherland takes lyrical aim at those riddled with "bad mind and jealousy". While an eagle soars overhead, the artist traverses Kingston's neighbourhoods as both an act of nostalgia and of defiance.

Together with DP and ‘Roma' veteran Galo Olivares, director Nabil's visuals are sumptuous throughout. The Jamaican capital and its surrounding countryside are bathed in monochrome (a far cry from vibrant tourist ads), which chimes well with the track's resilient mantra. Caribbean escapism with an introspective edge.

Film Production: Luti Media Ⓟ Ⓦ
Prod Company's Agent: Lemonade Reps Ⓟ Ⓦ
Director: Nabil
Producer: Luti Fagbenle / Carleene Samuels
Cinematographer: Galo Olivares
Steadicam Operator: Garreth Daley
Location: Kingston, Jamaica

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