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27 November 2018

The road less played.

by Andrew MacGregor


PlayStation: “Journey Ahead” - 30s

PlayStation draw from some of their most high-profile IPs in this 30" live-action commercial. With nods to upcoming titles such as ‘Days Gone' and established ones like ‘Call of Duty: Black Ops 4", the ad outlines the journey ahead for Sony's flagship games console. As video game fans will be well aware, though, said journey does not involve E3 2019.

The brand's decision to skip one of the industry's showpiece trade shows raises questions over its plans for 2019 and beyond. How and when the PlayStation 5 figures into these plans remains to be seen, but for now, Sony are confident that the PS4's still-growing library can draw the crowds.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
CCO: Gerard Caputo
ECD: Jonathan Mackler
Creative Director: Scott Cooney / Diego Fonseca
Group Acc Director: Kendra Schaaf
Senior Acc Handler: Brett Edgar
Account Manager: Johnny Skwirut / Alex Zadeii
Business Team: Librado Sanchez
Head of TV: Ed Zazzera
Agency Exec Producer: Abbie Noon
Film Production: MJZ Ⓟ Ⓦ
Director: Matthijs van Heijningen Ⓟ Ⓦ
Producer: Donald Taylor
Head of Production: Janet Nowosad
Executive Producer: Eriks Krumins
Cinematographer: Ruben Impens
Editor: Jono Griffith Ⓦ @ Work Ⓟ Ⓦ
Post Production: Tomek Zietkiewicz @ MPC Ⓟ Ⓦ
VFX: The Mill Ⓟ Ⓦ
VFX Shoot S'visor: Ruben Vandebroek
Colourist: George K @ MPC Ⓟ Ⓦ

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