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13 February 2020

The Heart of Gaming

by Syd Briscoe


PlayStation: “Heart” - 60s

PlayStation are dear to many gamers' hearts - whether as their first system or favourite console - and this suspenseful commercial takes that role to its logical conclusion. Director Romain Gavras channels stealth games and action movies alike with a dark and moody colour palette, as a camouflage-clad team infiltrate a secret facility for purposes unknown.

The action has a lovely science-fiction vibe, as fluorescent lights, mysterious pipes, and harvested organs all coalesce into an unexplained yet compelling set piece. More exposition isn't necessary for the viewer to appreciate the stark visuals - particularly when a familiar set of symbols appears scarred on each beating heart.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
ECD: Antony Nelson / Mike Sutherland
Creative: Darren Beresford / Richard Gayton
Agency Producer: Michael MacMillan
Ass't Prod (Agency): Charlotte Wickens
Film Production: Iconoclast Ⓟ Ⓦ
Director: Romain Gavras Ⓟ Ⓦ
Producer: Charlotte Woodhead
Production M'ger: Francesca Resteghini
Executive Producer: Anna Smith
Cinematographer: André Chemetoff
Post Production: Claire Meila @ The Mill Ⓟ Ⓦ
VFX: Dan Williams
Colourist: Damien van der Cruyssen
3D VFX: Phil Maddock
Sound Designer: Sam Ashwell Ⓦ / Mike Bovill Ⓦ @ 750MPH Ⓟ Ⓦ

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