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11 June 2019

Hear us roar.

by Andrew MacGregor

Philips: “Shouting Men” - 90s

It's not like men to make their voices heard. Well, that one's up for debate, but it is true that blokes struggle to share their feelings when it matters most - especially in regards to mental health. That's where Philips and Finland's Mieskuoro Huutajat [Shouting Men] come in.

Director Meeto's sonorous film sees the choir express themselves through the medium of - you guessed it - shouting. Dressed in funereal attire against a snowy background, one might expect a downbeat numberů but this is men being loud and proud about themselves.

Lyrical, funny, and affecting, the ad combines offbeat shaving idioms ("A man's face is his oyster") with an earnest plea for men to feel good both inside and outside. Who knows - it may even spark a shouting choir revolution on these shores.

Creative Agency: Ogilvy UK Ⓟ Ⓦ
ECD: Gerry Human
Creative: Alison Hingle / Trevallyn Hall
Agency Producer: Victoria Baldacchino
Film Production: Missing Link Films Ⓟ Ⓦ
Director: Meeto Ⓦ
Producer: Ben Link
Production M'ger: Portia Abatan
1st AD: Ed Bellamy
Cinematographer: Jonathan Grevsen
Hair Design: Heather Link
Editor: Stephen Dunne Ⓦ @ tenthree Ⓟ Ⓦ
Film Lab: Cinelab London Ⓟ Ⓦ
Post Production: Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ
Music Production: MassiveMusic
Location: Oulu, Finland

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