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15 November 2018

Persil - Three-in-One

by Andrew MacGregor


Persil: “Three-in-One” - 20s

This postscript to Persil's recent ‘Embrace Dirt' ad concentrates on the detergent's three-in-one capabilities, pitting its bio capsules against chocolate stains, delicate fabrics, and the potent stench of wet dog. Those who must cope with all three on a regular basis will be glad to know the brand have their wardrobes at heart.


Creative Agency: MullenLowe Ⓦ
Creative: Sarah Buller ♀ / Jon-Paul Banks
TV Producer: Mays Al-Ali
Film Production: 76Ltd Ⓟ Ⓦ
Director: Simon Berry Ⓦ
Producer: Phil Barnes
Production M'ger: Hiywet Abate
Production Ass'nt: Mabel Hopper
Executive Producer: Mark Murrell
Cinematographer: Tom Welsh
Editor: James Rosen
Post Production: Framestore Ⓟ Ⓦ
Colourist: Steffan Perry
Sound Designer: George Castle Ⓦ @ Grand Central Ⓟ Ⓦ

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