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26 March 2019

Paddy Power - Team Talk

by Andrew MacGregor

Paddy Power: “Team Talk” - 40s

Paddy Power's stab at inclusivity is as broad as you might expect, with a Sunday league football captain struggling to properly address his mixed-gender teammates. His garbled efforts to modernise football lingo are nicely played, though one risqué gag concerning a defender's pocket feels unnecessary.

Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: Kevin Masters / Christine Turner
Creative: Paul Kocur / Chris Willis
Agency Producer: Monica Domanska
Film Production: Rattling Stick Ⓟ Ⓦ
Director: Andy McLeod Ⓟ Ⓦ
Producer: Stuart Bentham
Editor: Eve Ashwell ♀ Ⓟ Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Post Production: Big Buoy Ⓟ Ⓦ
Sound Design: Wave Ⓟ Ⓦ

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