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11 February 2019

Sins of the brother.

by Andrew MacGregor

Paddy Power: “Rhodri Giggs” - 60s

Betting's enfant terrible Paddy Power have enlisted Rhodri Giggs - brother of former Wales and Manchester United winger Ryan - to promote their new Rewards Club scheme. It's a family affair, then, albeit a decidedly twisted one.

Proving that extramarital affairs are fair game in the brand's eyes, the ad gleefully riffs on Ryan's eight-year dalliance with his brother's wife, as Rhodri explains that "loyalty gets you nowhere" in this life.

Far from a bitter tirade against his sibling, however, it's a tongue-in-cheek spin on the brothers' tabloid saga. Background gags such as an ale called ‘Wandering Cock' and a Sunday league player's shirtless celebration reward attentive viewers… and, erm, potentially embarrass one viewer in particular.

Film Production: Academy Films Ⓟ Ⓦ
Director: Peter Cattaneo Ⓟ Ⓦ
Editor: Nik Hindson Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Post Production: Freefolk Ⓟ Ⓦ
Sound Design: Wave Ⓟ Ⓦ
Music Supervisor: David Bass @ theodore Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.