DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

12 February 2019

Bread Boundaries

by Syd Briscoe


Oululainen: “Personal Space” - 40s

This amusing commercial for Finnish bakers Oululainen invokes a key aspect of the nation's character - respecting personal space. Rovaniemi-native Pete Riski proves a fitting choice of director, delivering an affectionately tongue-in-cheek portrayal of his homeland with a refined touch.

Canny sound design enhances the premise as the crunch of snow and rustle of coats accompany an otherwise silent bus stop encounter - no unnecessary small talk to be had. Comically blunt supers then drive the message home: Finnish bread should be as no-nonsense as the people themselves... and probably prefers to keep its distance from other loaves too.


Director: Pete Riski Ⓟ Ⓦ (Rattling Stick Ⓟ Ⓦ)
Cinematographer: Jean-NoŽl Mustonen Ⓦ (Vision Ⓟ Ⓦ)

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.