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3 March 2020

Home comforts.

by Andrew MacGregor

Otto: “The Most Beautiful Place on Earth” - 45s

This 45” ad for German mail order company Otto is a low-key treat. Directed by filmmaking team Edward Lovelace and James Hall aka D.A.R.Y.L., their latest captures the moment when residents shut the front door on the world and reacquaint themselves with home.

Whether viewers climb stairs, take the lift, or simply wander in off the street, the brand reckon they should soak up whatever lies beyond the threshold. Naturally, it helps if their place is packed with fixtures, fittings, and furnishings delivered by the advertised company.

Helping Otto’s proposition are D.A.R.Y.L. and DP Ben Fordesman’s warm and delicate visuals, which invite viewers to question whether they can perhaps improve their home form, so to speak. Quietly persuasive work from the German market.

Director: DARYL Ⓟ Ⓦ (Pulse Films Ⓟ Ⓦ)
Cinematographer: Ben Fordesman
Production Designer: Tommy Stark
Editor: Eve Ashwell ♀ Ⓟ Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ

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