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7 September 2016

Eyes on me.

by Andrew MacGregor

Optrex: “Rodrigo” - 37s

Who said eye tests had to be bland affairs? In this age of rampant screentime, Optrex aims to keep eyes hydrated thanks to this clever ad designed to make us think about how much we're expecting from our peepers.

Viewers are introduced to Rodrigo, a debonair chap rocking the 'fro and turtleneck look. Supers advise us to lock eyes with Rodrigo without blinking. He's got a flirtatious side, does Rodrigo - a slight smile here, a lift of the eyebrows there, but we can't let his charms put us off.

Once time's up, more on-screen text informs us that if we did blink, it may be a case of dry eyes - enough for Rodrigo to give a dismissive tilt of the head before the lights fade.

The jazz lounge soundtrack and minimalist set design immediately draw you in, which helps turn this impromptu staring contest into something cool and engaging. It's a canny reminder that gazing at a screen for too long has its consequences, and that the advertised product can provide relief with a couple of squeezes.

Creative Agency: Havas London Ⓟ Ⓦ
Creative Director: Elliot Harris
Creative: Tom Manning
Account Director: Anne Puech
Account Manager: Geraldine Fournier
Agency Producer: Adrianne Godfrey
Film Production: UNIT9 Ⓟ Ⓦ
Director: Simon Neal Ⓟ Ⓦ
Producer: Holly Restieaux
Production M'ger: Sandy Liddle
Cinematographer: Marcus Domleo
Production Designer: Sam Tidman
Costume Design: Mr Gammon
Make-Up: Sarah Tallantire
Colourist: Richard Fearon @ MPC Ⓟ Ⓦ

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