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20 January 2020

Let's push things forward.

by Andrew MacGregor


Open University: “Set Your Ambition Free” - 30s

This clean, crisp commercial for the Open University starts at the end, so to speak, as former students reap the rewards of their studies. What matters most, however, is the decision to study in the first place.

Thus, agency Havas London and director Ivan Bird hit the rewind button and shows the castís toil in reverse. The last straw for one desk jockey, therefore, becomes the first step towards real job satisfaction.

It gives familiar scenes of ad hoc study a welcome jolt, and neatly sells the rush that further education can provide to the right applicants. Those expecting overnight success, however, may be in for a shock.


Creative Agency: Havas London Ⓟ Ⓦ
Creative: Carys Newbury ♀ Ⓟ Ⓦ
Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Ivan Bird Ⓟ Ⓦ
Executive Producer: Adam Saward
Cinematographer: Ivan Bird
Post Production: Big Buoy Ⓟ Ⓦ
Colourist: Matt Turner

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