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24 June 2019

The Juice is Loose

by Syd Briscoe

Oasis: “Flood” - 30s

Sardonic fruit juice makers Oasis attempt to harness the Millennial hatred of being advertised to in this tongue-in-cheek commercial. The brand's latest campaign hinges on a single, mutually beneficial message: if the public keep buying Oasis, then they'll stop advertising it. First, the ad's protagonists must keep their heads above, er, water.

It's a solid enough concept, as a couple try to keep their heads above, er, water as a tidel wave of the brand's Summer Fruits variant fills their living room. The VO's delivery could be a little less smug, but it should certainly start a few engaging conversations in the comments section.

Film Production: Black Dog Films Ⓟ Ⓦ
Editor: Sara Faulkner Ⓦ @ Envy Advertising Ⓟ Ⓦ
Post Production: Pete Burch @ Envy Advertising Ⓟ Ⓦ
Colourist: Danny Wood
Flame: Kieran Baxter
Sound Designer: Arge

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