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8 July 2019

Look to the skies.

by Andrew MacGregor


O2: “Stardust” - 30s

Mysterious energy bursts from the sky would normally be a cause for alarm, or at least merit a phone call to Professor Brian Cox. Not so in O2's universe, as the brand unleash a meteor shower that conveniently only targets customers and their smartphones.

This celestial anomaly - scored by Tom Grennan's cover of 'City of Stars' - is another twist on what is now a familiar formula, which has previously seen blue rabbits hop through the streets of London and poets muse on our place in the universe.

While such work lacks the bold playfulness of the brand's 'Be More Dog' years, ethereal lighting and Sean Bean's reassuring VO still manage to produce the desired effect.


Creative Agency: VCCP Ⓟ Ⓦ
ECD: Darren Bailes
Creative Director: Jim Capp
Associate CD: Pete Bastiman / David Aylesbury
Senior Creative: Ben McCarthy / Seb Housden
Creative: Aly Golani ♀ Ⓟ Ⓦ / Emma Jackson ♀ Ⓟ Ⓦ
Agency Producer: Olly Calverley / Larissa Miola
Ass't Prod (Agency): Sydney McGauran
Film Production: MJZ Ⓟ Ⓦ
Director: Henry Hobson Ⓦ (Furlined Ⓟ Ⓦ)
Producer: Sara Cummins
Editor: Bill Smedley Ⓦ @ Work Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Colourist: James Bamford @ The Mill Ⓟ Ⓦ
Sound Designer: Dugal Macdiarmid / Parv Thind @ Wave Ⓟ Ⓦ
Music: City of Stars - Tom Grennan

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