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15 March 2019

A sideways look at life.

by Syd Briscoe


O2: “Rhythm of Your Life” - 30s

O2 explore the ups and downs of life quite literally in this skilfully constructed ad. A woman swings as if she were a living pendulum, keeping time on her life as the scenes around her change with every pivot.

Each is transition is neatly executed, while certain moments - such as when the protagonist holds her arms out for a baby before it suddenly appears - lend the concept a gently knowing whimsy.

It's also an engaging way to promote to the brand's latest offer - a phone contract which can be altered in terms of length and upfront cost according to the customer's needs. Clean, precise work from director Oscar Hudson.


Creative Agency: VCCP Ⓟ Ⓦ
ECD: Darren Bailes
Creative Director: Jim Capp
Creative: Andy Mitchell / James Pettit / Matt Welch / Simon Welch
Account Director: Luke Perry
Account Manager: Emma Harvey
Business Team: Ben Wardle
Planner: Emmeline Kite
Agency Producer: Charlie Hodges
Film Production: Pulse Films Ⓟ Ⓦ
Director: Oscar Hudson Ⓟ Ⓦ
Producer: Neil Andrews
Cinematographer: Ruben Woodin Dechamps
Post Production: Alex Fitzgerald / Imogen Pai / Dan Crozier @ The Mill Ⓟ Ⓦ
VFX: Oli O'Neil (2D Lead) / Charles Dockerill (VFX) / Alfie Vaughan (VFX) @ The Mill Ⓟ Ⓦ
VFX Shoot S'visor: Carl Norton
Colourist: James Bamford @ The Mill Ⓟ Ⓦ
Compositor: Jiyoung Lee
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ

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