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10 May 2019

Once the black mist descends.

by Andrew MacGregor

Novartis: “Tame Your Migraine” - 60s

The last time Novartis crossed our radar, the pharmaceutical giant ‘treated' us to a bloke dancing in his swimming trunks on a windswept beach. To call the brand's follow-up a shift in tone would be an understatement, with a group of migraine sufferers now threatened by a horde of wraith-like antagonists.

These CG menaces are complemented by some strong sound design, which evokes the creeping dread of Hollywood creature features. The brand then call on those afflicted by equally demonic headaches to tackle the problem, well, head-on… which should contribute to a healthy Novartis balance sheet into the bargain.

Director: Nick Jay Ⓟ Ⓦ (HunkyDory Ⓟ Ⓦ)
Cinematographer: Todd Somodevilla
Production Designer: Riccardo Pugliese
Editor: Gary Coogan Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Jenn Sanders
Post Production: Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.