DAVID reviews

6 October 2017

It's the thought that counts.

by Andrew MacGregor

Not On The High Street: “Thoughtful” - 41s

Not On The High Street (NOTHS) pay tribute to long-suffering parents in this new campaign. While a father delivers yet another impassioned rendition of Leslie the Lion, mum endures a wardrobe malfunction over at Terminal Two. At least the online retailer can craft a happy, personalised ending.

Both ads are well-observed. Black-and-white visuals draw the eye, while subtle backing tracks (jungle noises and tannoy echoes) amplify their respective ordeals. As NOTHS and their rivals eye the Christmas rush, this is an engaging portrayal of the site's ethos.

Creative Agency: Mother Ⓦ
Film Production: Mother Ⓦ
Director: Larry Seftel
Producer: Claire Oxley
1st AD: Sam Powell
2nd AD: Richard McDonald
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