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20 March 2019

Nike - We've Always Done It

by Andrew MacGregor


Nike: “We've Always Done It” - 60s

"It's always been our birthright to love and listen to our bodies", says the narrator of this vibrant Nike commercial, as the brand champion diverse body shapes. Dancer Belen Leroux leads a striking cast as they sweat, stretch, and sway to the words of poet Abondance Matanda, who delivers a heightened treatise on body positivity.


Film Production: PrettyBird Ⓟ Ⓦ
Director: Eloise King ♀ Ⓟ Ⓦ
Producer: Hannah Bellil
Head of Production: Hannah May
Production Ass'nt: Chris Murdoch
1st AD: Will Jasper
Executive Producer: Juliette Larthe
Cinematographer: Amelia Hazlerigg ♀
Editor: Anne Perri ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Written By: Abondance Matanda

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