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12 December 2018

Nike - The Force is Female

by Andrew MacGregor

Nike: “The Force is Female” - 90s

Nike tap singer-songwriter Jorja Smith to front their ‘The Force is Female' campaign, which aims to nurture London's next wave of movers and shakers. Director Savannah Setten's accompanying film is shot through a grainy, VHS-style filter, which lends both texture and a guerrilla mentality to proceedings.

Film Production: Pulse Films Ⓟ Ⓦ
Director: Savannah Setten ♀ Ⓟ Ⓦ
Sound Design: The Futz Butler Ⓟ Ⓦ
Music: Where Did I Go - Jorja Smith

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