DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

5 March 2020

Bobby dazzler.

by Syd Briscoe


Nike: “From the Grounds Up” - 4 mins 06s

While we’re far from the ‘Just Say No’ days of trying to convince kids that bad behaviour isn’t cool on adult word alone, there are few schemes which effectively harness the power of peer pressure to influence positive change. This ad for Nike shines a light on one such scheme, as former convict and football enthusiast Bobby Kasanga explains his efforts to keep kids out of gang life since his release from prison.

Kasanga is a compelling speaker whose passion for both the beautiful game and for helping young people better themselves is never in doubt. Hackney Wick FC is a clearly beloved club which means a lot to its members and fans, some of who offer their own insights into the project’s runaway success thanks to its founder’s hard work.

A final shot of Kasanga at 10 Downing Street reiterates the film’s message, and the whole motivation behind establishing the football club: no matter where you started, there’s always the opportunity to do better. This is stimulating work with genuine passion at its heart.


Film Production: PrettyBird Ⓟ Ⓦ
Director: Jess Kohl ♀ Ⓟ Ⓦ
Producer: Nikola Vasakova
Executive Producer: Juliette Larthe
Cinematographer: Steve Annis Ⓦ (Lux Artists Ⓟ Ⓦ)
Editor: Gary Forrester Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Jenn Sanders
Colourist: Simon Bourne @ Framestore Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.