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1 November 2018

From hunch to headline.

by Andrew MacGregor


New York Times: “Perseverance” - 30s

This engaging piece for the New York Times reveals what it takes to be an investigative journalist. Simply put, it's all about following the breadcrumb trail… and there are a lot of breadcrumbs in this particular trail.

The ad charts NYT journalist Caitlin Dickerson's efforts to piece together America's migrant detention scandal. Incessant phone calls and document wrangling create a dizzying stream of information, which is conveyed via constantly changing on-screen text.

The cumulative effect is both sobering and exhilarating, as Dickerson's investigation is condensed into one newspaper headline - now the title hope both on and offline readers digest everything below it.


Creative: Jackie Moran ♀
Film Production: Furlined Ⓟ Ⓦ
Director: Daniel Lindsay / T J Martin
Executive Producer: David Thorne
Editor: Jim Helton @ Final Cut (New York)
Sound Designer: Aaron Reynolds / Ed Downham / Vicky Ferraro (Exec. Producer) @ Wave Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.