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10 January 2019

X-rated conversation.

by Syd Briscoe

New York Lottery: “Salon” - 30s

Witty wordplay takes centre stage in this entertaining commercial for the New York Lottery. In order to draw attention to the new X-series of scratch cards, the ad endeavours to make us hear the syllable as many times as humanly possible within thirty seconds... and it certainly delivers.

The script is cleverly constructed, as women in a beauty salon chat about the "excellent extravaganza of extra winning" the cards can trigger. The group even manage to keep up the verbal shenanigans when conversation moves on to other matters - exceptionally exceeding our expectations, if you will.

Film Production: Park Pictures Ⓟ Ⓦ
Director: Terri Timely Ⓦ
Post Production: John Skeffington
Compositor: Eric Concepcion / Ting-Jung Hsu / Dayung Jo

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