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23 May 2019

Hotline to Hell

by Syd Briscoe


NewVoiceMedia: “The End of Evil IVR” - 67s

Anyone who's mashed buttons in an attempt to get a human on the phone (so, all of us) knows the hell that is IVR - interactive voice response technology. These savvy ads from director Alex Nicholson take the dread of being told to 'press one for xyz' literally, offering a nightmarish depiction of familiar customer service woes.

From creepy clowns demanding customer ID to terrifying automatons asking us to please stay on the line, each 20" dose of fear is a winning riposte to sanity-sapping tech. Furthermore, the campaign's blend of tongue-in-cheek humour and affectionate production design suggest the brand have a light touch as well as an expert one.


Creative Director: Chris Lonie
Film Production: Burning Reel Ⓟ Ⓦ
Director: Alex Nicholson
Executive Producer: Mike Heath
Cinematographer: Olan Collardy Ⓦ (Vision Ⓟ Ⓦ)
Art Department: Lucy Cooper
Stylist: Leah Jennings
Make-Up: Monika Swiatek
Editor: David Stevens Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Colourist: Chris Bell @ Creep Ⓟ Ⓦ

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