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3 June 2020

Fatherly Love

by Syd Briscoe


Nationwide: “Yomi Sode & Son” - 60s

At a time when we're constantly confronted with images of violence inflicted upon black people and America threatens to become a military dictatorship due to their undying passion for white supremacy, it's heartening to see this portrayal of caring black parenthood highlighted by Nationwide.

Britain has its own problems with racism, of course, and this film of poet Yomi Sode and his son in contrast with the appalling footage we see on the news should offer a timely reminder that anti-black bias needs to be addressed now more than ever. Things are slowly changing, but this depiction of positive black masculinity is still far rarer than it should be.

Sode's poetry also elevates a campaign which has, at times, been bogged down by boring verse or mundane performance. Love for his son during lockdown shines through every word, and all parents will relate to the delicate balancing act between working from home and managing their kids' needs. This film is thought-provoking in context, and definitely heartwarming in content.


Creative Agency: VCCP Ⓟ Ⓦ
Sound Designer: Andy Humphreys @ Bark Soho Ⓟ Ⓦ

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