DAVID reviews

2 January 2018

Those days when anything goes.

by Alice May


Nationwide: “Flo & Joan” - 60s

Comedy duo Flo and Joan sing us through the Crimbo Limbo; that strange hinterland between the uphill effort of Christmas and the summit that is New Year's Eve. We're exhausted by our efforts so far - but although we can rest we can't relax because there's another round of self-inflicted harm looming ahead.

This is a shrewd extension of Nationwide's poetry-based offerings. By taking the franchise into a more frivolous arena, they open new possibilities and create new opportunities for connecting with the audience.


Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: Jim Thornton
Creative: Elias Torres / Daniel Glover-James
Director: Elias Torres / Daniel Glover-James
Producer: Greta Wynn Davies

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