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14 August 2019

The cost of love.

by Andrew MacGregor


Nationwide: “Financially Stable” - 60s

As nPower found out to their cost in 2015, advertising and stand-up comedy rarely go hand in hand. However, Nationwide think they've cracked the formula with their new ‘Payday Saveday' campaign.

Rather than plonk high-profile comedians on stage, the building society favour under the radar talent like Liverpudlian Adam Rowe, who delivers an engaging routine about dating on a budget.

Like Nationwide's ongoing foray into spoken word, it's a roundabout way of telling people not to splash all the cash come payday. This may sound glib to those living from pay cheque to pay cheque, but it suits the brand's accessible image.


Creative Agency: VCCP Ⓟ Ⓦ
Deputy ECD: Jim Thornton
Creative: Daniel Glover-James / Elias Torres
Director: Theo Delaney Ⓟ Ⓦ (Hotspur & Argyle Ⓟ Ⓦ)
Colourist: Steffan Perry @ Framestore Ⓟ Ⓦ
Sound Designer: Andy Humphreys @ Bark Soho Ⓟ Ⓦ

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