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30 June 2020

Video nasty.

by Andrew MacGregor

National Centre For Domestic Violence: “Abusers Always Work from Home” - 60s

In case you hadn't noticed, user-generated content (UGC) has dominated the airwaves in recent months. At one point it seemed like every UK household would have their fifteen seconds of fame. But some homes go under the radar with devastating consequences.

That’s the premise of this super piece of work for the National Centre for Domestic Violence, which initially resembles any UGC campaign video released since March. When the facade crumbles, Geej Ower’s film becomes an increasingly painful insight into family abuse.

Moments of calm and even joy are replaced by brute force and violent outbursts from the dad. A first-person chase up the stairs neatly emphasises how many escape routes have been cut off by the lockdown, as well as the need for urgent legal intervention.

Film Production: Stink Ⓟ Ⓦ
Director: Geej Ower ♀ Ⓟ Ⓦ (Stink Rising Ⓦ)
Producer: Katie Lambert
Editor: Geej Ower ♀
Post Production: Sian Jenkins / Kate Sharpe @ Framestore Ⓟ Ⓦ
VFX: Paul O'Brien @ Framestore Ⓟ Ⓦ
Colourist: Simon Bourne @ Framestore Ⓟ Ⓦ
Voiceover: Vicky McClure

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