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21 January 2019

Where The Heart Is

by Syd Briscoe

NatWest: “The Move” - 60s

NatWest have been thinking deeply about finance for a long time, often with confusing results. However, the compulsive ponderers seem to have finally cracked it with this winning ad, which depicts the seemingly endless run-up to moving house.

The highs and lows of house hunting are nicely detailed, from overenthusiastic estate agents to endless queues at a desirable property. We particularly like the less than appealing properties the family view, rejecting cupboard-like bedrooms and gardens beset by public transport until they find The One.

With just the right mix of comedy and relatable moments, this film ensures that potential homeowners will pay attention to the prospect of a paperless mortgage. Better for the environment... and for one's sanity.

Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Justin Tindall
Deputy ECD: Matt Lee
Senior Creative: Alan Jones / Angelo An
Managing Director: Mark Newnes (Deputy)
Senior Acc Handler: Tabby Powell-Tuck
Strategy: Sophie Lean
Agency Producer: Fiona Plumstead
Film Production: Sweetshop Ⓟ Ⓦ
Director: Mark Albiston Ⓟ Ⓦ
Producer: Jane Lloyd
Executive Producer: Spencer Dodd
Cinematographer: Jaime Feliu Torres
Editor: Billy Mead Ⓦ / Amanda Jenkins ♀ Ⓟ (Assistant) @ tenthree Ⓟ Ⓦ
Post Production: Glassworks Ⓟ Ⓦ
Colourist: George K @ MPC Ⓟ Ⓦ
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ

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