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5 February 2020

Cash for Kids

by Syd Briscoe

NatWest: “Pennies” - 40s

Look after the pennies and the pounds... well, you know the rest. That's the premise of this this peppy commercial for NatWest, which features a girl feeling the first flushes of confidence from having money in her pocket - or in her hands, more accurately.

There's a lovely central performance from the confident youngster, who struts through a supermarket car park with her new-found riches saved from a trolley. Her glances to camera and cheeky magic tricks are winningly played, and will remind many viewers of the juvenile elation of having one's own cash for the first time.

Itís also an effective way to draw attention to the bank's Money Sense lessons - which teach young people the ins and outs of simple finance - and the dad asking for his quid back will also prepare youngsters for the inevitable disappointment of taxation. Two lessons in one.

Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Yan Elliott / Micky Tudor
Creative: Kate Allsop / Howard Green / Tom Loveless / Matt Wood
Agency Producer: Hannah Greene
Film Production: Blink Ⓟ Ⓦ
Director: The Bobbsey Twins Ⓟ Ⓦ
Producer: Patrick Craig
Production M'ger: Ellie Britton
Production Ass'nt: Kelly Brown
Executive Producer: Paul Weston
1st AD: James Sharpe
2nd AD: Chris Riley
Choreography: Richard Marcel
Location Manager: Hugo Smith-Bingham
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ
Offline Producer: Alice Clarke
Post Production: Philip Whalley @ MPC Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervision: Be Norway Ⓟ Ⓦ

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