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12 August 2019

Where the Heart Is

by Syd Briscoe

NRMA Insurance: “Koala Bear” - 90s

Australian insurance outfit NRMA tackle the issue of climate change and deforestation in this touching commercial. When a kid sees a lonely koala clinging to a telephone pole - no trees in sight - he takes it upon himself to make sure the fuzzy little beast gets home safely. Of course, the question of whether or not home is really safe quickly comes into sharp focus.

Director Gary Freedman takes an impressively light touch with the narrative here, letting the emotion of the story shine through subtly rather than piling on schmaltz. It helps that the brand's sincere message is backed up by direct action - that is to say, a pledge to plant a tree for every policy sold. At this point, every little helps.

Director: Gary Freedman Ⓟ Ⓦ (Independent Ⓟ Ⓦ)

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