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28 March 2019


by Andrew MacGregor

Mumford & Sons: “Beloved” - 4 mins 51s

This bittersweet promo for Mumford & Sons' ‘Beloved' hits the streets of Port Talbot for a mother-son outing with a difference. Having absconded from her hospital bed, the mum enjoys a devil-may-care afternoon with her equally mischievous son, shoplifting and knocking on doors with abandon.

The chemistry between the duo is evident throughout, as they tear it like best friends rather than family. This exuberant streak is gradually imbued with a sense of magical realism, before the gravity of the situation ultimately breaks mother and son out of their reverie.

Despite the grim air of inevitability, it's hard not to be engrossed by the promo's joie de vivre and sense of place. Even those indifferent to the folk-rock band's charms have something to latch onto here, which is no mean feat.

Commissioner: David Knight
Film Production: Knucklehead Ⓟ Ⓦ
Director: Charlotte Regan ♀ Ⓟ Ⓦ
Producer: Ore Okonedo
1st AD: Tom Wynbourne
Cinematographer: Jack Wilkinson Ⓦ (Vision Ⓟ Ⓦ)
Steadicam Operator: Andrew Fletcher
Production Designer: Elena Muntoni
Costume Design: Oliver Cronk
Editor: Paul O'Reilly Ⓦ @ Stitch Ⓟ Ⓦ
Colourist: Dave Ludlam @ The Mill Ⓟ Ⓦ
Casting: Claire Bleasdale
Location: Port Talbot, Wales

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