DAVID reviews

19 December 2017

Christmas belles.

by Jason Stone

Morrisons: “CLIC Sargent” - 73s

This affecting film draws attention to Morrisons' support of cancer charity CLIC Sargent. A number of children take turns to sing phrases from Jingle Bells and it's very sweet, but it's only when we learn that children being treated for various forms of cancer symbolically ring a bell when they've completed their treatment that we realise the true significance of the song.

The vignettes are understated and none of the children's singing voices have been enhanced giving it a lovely natural quality which underlines the vulnerability of all children in the face of ruthless disease. All of the most successful films in this sector are imbued with a hopeful note and this is no exception. Even if the iconography is a bit basic in the closing sequence, the uplifting sight of children ringing the bell with a sense of tentative triumph will stay with you.

To boost its YouTube views, watch it again here.

Creative Agency: Publicis Ⓦ
Creative Director: Jason Lawes
Creative: Josh Richardson
Agency Exec Producer: Nikki Chapman
Film Production: 76 Ltd Ⓟ Ⓦ
Director: Yann Secouet
Production M'ger: Zoe A'Court
1st AD: Griffin
2nd AD: Peter Bromfield
Executive Producer: Alex Katz
Cinematograper: Tony Brown
1st AC / Focus Puller: Will Willis / Joanne Smith
Gaffer: Bernie Prentice
Grip: Gary Smith
Production Designer: Morgan Kennedy
Editor: Joce Hockings
Post Production: Absolute Post Ⓦ
Colourist: Matt Turner
Music Supervision: Finger Music Ⓟ Ⓦ
Music: Jingle Bells

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.