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28 June 2019

Ice Cream

by Syd Briscoe

Mika: “Ice Cream” - 2 mins 50s

Mika attempts to stay cool in the summer heat (aren't we all?) with this quirky, camp promo to accompany latest single 'Ice Cream'. The crooner cuts a striking figure in a variety of distinctive outfits, modelling everything from satin tops to pastel-hued trousers as he struts along to the funk-tinged track.

Director Francesco Calabrese has done an excellent job of evoking the crushing heat of midsummer throughout the promo, as Mika himself appears to be the only one not dripping with sweat or trying desperately to stay cool. Sun-kissed torsos and melting sports cars are just some of the other wry touches nestled throughout.

Commissioner: Ailsa Robertson
Film Production: Birth Production
Director: Francesco Calabrese
Director's Agent: Agent Elson Ⓟ Ⓦ (Commercials)
Location: Barcelona, Spain

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