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21 January 2019

Snap me if you can.

by Andrew MacGregor


Mercedes-Benz: “Eat Dust” - 45s

This fun Mercedes ad from down under gives hope to privacy-obsessed celebrities everywhere, as an X-Class V6 pick-up attempts to outrun a paparazzi hoard. Needless to say, the latter won't give up without a fight.

The ensuing chase showcases the truck's mettle as it navigates tarmac, water, and dirt. If only its pursuers could demonstrate such versatility, however, as they each succumb to ‘It's a Mad, Mad, Mad, Mad World'-style mishaps.

This caper-esque feel is amplified by Bloodshot Bill's ‘Take Me For a Ride', with his demented rockabilly gabble turning the ad into a gas-guzzler's fever dream… or a struggling paparazzo's worst nightmare.


Film Production: Sweetshop Ⓟ Ⓦ
Director: Noah Marshall Ⓟ Ⓦ
Producer: Llew Griffiths / Allison Lockwood
Managing Director: Edward Pontifex
Executive Producer: Loren Bradley
Cinematographer: Germain McMicking
Editor: Tim Mauger
Colourist: Tom Poole
Music: Take Me for a Ride - Bloodshot Bill

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