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20 March 2019

Just Because You Could...

by Syd Briscoe

McDonald's: “We Could... ” - 60s

McDonald's skewer traditional coffee advertising tropes in this entertaining film, which is dedicated to the power of keeping things simple. From abstract, choreographed set pieces to historical epics via slow, slow motion, each vignette is lovingly crafted by directing team Us, taking each cliche to its logical conclusion.

As the pacy film flits from a hipster barista taking his brew way too seriously to bags of perfectly arranged coffee beans in a lush rainforest, a portentous voiceover contributes to the spot-on parody of lofty ad platitudes. After all that, a no-frills up of joe seems like a breath of fresh air.

Creative Agency: Leo Burnett Ⓟ Ⓦ
CCO: Chaka Sobhani ♀ Ⓟ
Creative Director: Pete Heyes
Senior Creative: Andrew Long / James Millers
Board Acc Director: Kate Tweed
Senior Acc Handler: Felicity Davies
Account Director: Jassmine Wixon
Account Manager: Kate Aspinall
Account Executive: Gabriella Kaas
Senior Project Mgr: Jamie Teale
Project Manager: Sian Collister
Senior Planner: Max Keane
Planner: Adriana Ferran
Agency Producer: Bruce Macrae
Film Production: Academy Films Ⓟ Ⓦ
Director: Us Ⓟ Ⓦ
Producer: Ash Lockmun
Editor: Bill Smedley Ⓦ @ Work Ⓟ Ⓦ
Post Production: Framestore Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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