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21 March 2019

McDonald's - Peely Peely

by Andrew MacGregor


McDonald's: “Peely Peely” - 30s

This is the full ‘Peely Peely' ad recently teased by McDonald's, and it suggests those who participate in the brand's Monopoly promotion are members of a fingery secret society. The protagonist is, alas, uninitiated, which means he can only muddle his way through encounters with the converted. 'Tis but a scratch, indeed.


Creative Agency: Leo Burnett Ⓟ Ⓦ
CCO: Chaka Sobhani ♀ Ⓟ
Creative Director: Luke Boggins / Dan McCormack
Senior Creative: Gary Lathwell
Creative: Danielle Melia ♀ Ⓟ
Board Acc Director: Kate Tweed
Senior Acc Handler: Felicity Davies
Account Director: Jessica Lyons
Account Manager: Blake Field
Account Executive: Thomas Schofield
Project Manager: Miles Dells
Strategy Director: Will Butterworth
Planner: Charlie Phillips
Agency Producer: Helen Choonpicharn
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Michael Downing Ⓟ Ⓦ
Editor: Julian Tranquille Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Framestore Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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