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19 November 2018

Slim pickings.

by Andrew MacGregor


McDonald's: “No Carrots” - 90s

Santa's reindeer suffer a fuel shortage in this well-rendered Christmas ad for McDonald's. While their corpulent master enjoys his annual fill of mince pies, Rudolph and co. haven't a carrot to share between them. In other words, it's mincemeat and no veg.

The reindeer themselves are beautifully realised by Framestore's CG elves, who imbue each animal with personality as they hungrily toil through the night. Fortunately, Santa knows how to boost worker morale… and the location of all twenty-four-hour Maccy D's.

Like 2017's pro-carrot offering, the fast food restaurant aim to warm the heart rather than clog it. Given the number of pies Santa scoffs in one night, perhaps he should follow his reindeer's example.


Creative Agency: Leo Burnett Ⓟ Ⓦ
CCO: Chaka Sobhani ♀ Ⓟ
Creative Director: Pete Heyes
Creative: Andrew Long / James Millers
Agency Producer: Graeme Light
Film Production: Outsider Ⓟ Ⓦ
Director: James Rouse Ⓟ Ⓦ
Producer: Benji Howell
Cinematographer: Stephen Keith-Roach
Editor: Art Jones Ⓦ @ Work Ⓟ Ⓦ
Post Production: Framestore Ⓟ Ⓦ
VFX: Josh King / Suzanne Jandu
VFX Shoot S'visor: Ben Cronin / Grant Walker
Colourist: Steffan Perry
3D VFX: Ahmed Gharraph
Animation: Ross Burgess / Gez Wright
Sound Designer: Anthony Moore @ Factory Ⓟ Ⓦ
Music Supervisor: Sean Craigie-Atherton
Composer: Guy Farley @ Siren Ⓟ Ⓦ

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